B-AD is a New York–based architecture and interior design studio founded by designers Taj Cutting and Joshua Broadway. With nearly two decades of combined experience across a broad range of typologies and scales, from large-scale urban planning, cultural and institutional work, to high-end residential, interiors, and custom furniture, B-AD offers full-spectrum design solutions centered on contextual sensitivity, material richness, and intentional collaboration.

At the heart of B-AD’s practice is a deep commitment to social stewardship. We approach design not simply as an aesthetic pursuit, rather, a multi - modal enterprise, intersecting the spiritual, mental, physical, social, and ecological realities of the human condition. We reject the idea of fixed boundaries between these realms, instead choosing to move fluidly in service of a more holistic and responsible design ethic.

We believe that space has the power to influence change. Our work is guided by inquiry, clarity, and reverence for the everyday rituals of life. Whether through architecture, interiors, or procurement, we craft environments that are responsive to their context and community, refined in form and generous in intent.